With Additional Price Points, SelectPass Sales Continues to Grow
Metro added an additional seven price points to SelectPass starting in August, and customers have started to take notice!
![selectpass-sales-by-month-by-price-point](https://planitmetro.com/wp-content/uploads/2016/09/SelectPass-Sales-by-Month-by-Price-Point.png)
SelectPass sales by month in a stacked line graph, meaning total sales is the value of the upper-most line.
Perhaps you recall Metro is testing a new, custom-value pass. Customers “select” their usual commute trip and then can purchase a monthly pass priced at 18 days of commute travel. Since all months have more than 18 work days, this new pass offers regular customers a great deal. The pass began with two price points ($2.25 and $3.75) and included rail-only and rail-bus options.
As you may have heard, Metro expanded the SelectPass pilot to 7 new price points on August 22, for September passes. And customers have responded. As you can see in the graphic above, the base-fare pass sales for September exceeded their sales levels for July. And instead of eating into sales of the base-fare pass, the new price points are adding additional pass sales.
A recent customer experience survey polled over four thousand current or former SelectPass customers, where we learned the following: Read more…
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