PlanItMetro

Metro added an additional seven price points to SelectPass starting in August, and customers have started to take notice!

SelectPass sales by month in a stacked line graph, meaning total sales is the value of the upper-most line.

Perhaps you recall Metro is testing a new, custom-value pass.  Customers “select” their usual commute trip and then can purchase a monthly pass priced at 18 days of commute travel.  Since all months have more than 18 work days, this new pass offers regular customers a great deal.  The pass began with two price points ($2.25 and $3.75) and included rail-only and rail-bus options.

As you may have heard, Metro expanded the SelectPass pilot to 7 new price points on August 22, for September passes. And customers have responded.  As you can see in the graphic above, the base-fare pass sales for September exceeded their sales levels for July.  And instead of eating into sales of the base-fare pass, the new price points are adding additional pass sales.

A recent customer experience survey polled over four thousand current or former SelectPass customers, where we learned the following: Read more…