With Additional Price Points, SelectPass Sales Continues to Grow
Metro added an additional seven price points to SelectPass starting in August, and customers have started to take notice!

SelectPass sales by month in a stacked line graph, meaning total sales is the value of the upper-most line.
Perhaps you recall Metro is testing a new, custom-value pass. Customers “select” their usual commute trip and then can purchase a monthly pass priced at 18 days of commute travel. Since all months have more than 18 work days, this new pass offers regular customers a great deal. The pass began with two price points ($2.25 and $3.75) and included rail-only and rail-bus options.
As you may have heard, Metro expanded the SelectPass pilot to 7 new price points on August 22, for September passes. And customers have responded. As you can see in the graphic above, the base-fare pass sales for September exceeded their sales levels for July. And instead of eating into sales of the base-fare pass, the new price points are adding additional pass sales.
A recent customer experience survey polled over four thousand current or former SelectPass customers, where we learned the following: Read more…
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