Love Your Bus Stop: A New Approach to Public Outreach
If someone gave you money to fix up Metrobus stops in our region, what would you spend it on? Metro is trying new ways to get customers involved in answering that very question.
Metro recently launched the ‘Love Your Bus Stop’ Campaign, and is encouraging customers to express their preferences and desires on how bus stops can be improved through a Bus Stop Improvement Survey. The results of the survey, which asks existing and potential riders to rank a variety of bus stop amenities, will help Metro better understand the public’s preferences for bus stop features and allow them to prioritize future investments in bus stop improvements. The Federal Transit Administration’s Livable Communities Initiative awarded Metro nearly $2 million for this project shortly after Metro completed an extensive inventory of the system’s bus stops. This funding source will be the first to be deployed using this new dataset of public preferences, and future funding will be able to draw upon the data as well to create improvements that the public wants to see most.
The Bus Stop Improvement Survey and associated outreach campaign are designed to be accessible to all Metrobus riders with a particular focus on reaching minority, low-income, and Limited English Proficiency populations. The Love Your Bus Stop Campaign is designed to reach these communities through three distinct strategies:
- Event-based outreach;
- Print, radio and digital media strategy; and
- Targeted outreach to community-based organizations.
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